“Design Nation convinced me as a new trade fair format in Berlin. I was particularly impressed by the high quality of the visitors – many interior designers and planners with whom it is otherwise difficult to connect. The atmosphere was focused and professional, yet approachable at the same time. One thing is certain for us: we will be back.”
This sentiment perfectly describes what many manufacturers are discovering: Design Nation is more than a trade fair — it is a professional catalyst. It is where relevance is built, where meaningful encounters happen, and where brands step into a curated environment to gather high-value leads.
During our preview event in Paris on 10th February, a selection of high-end brands and stakeholders gathered to experience the first glimpse of what lies ahead. The French avant-première confirmed a shared belief: in this digital era, physical presence matters more than ever. Exhibiting is not simply showing your latest design objects, it is entering a dialogue with the market.
Preview event in Paris (10th February)
At Design Nation, that dialogue happens with intention. Our visitor profile is one of the strongest in the industry: interior designers, decision makers in healthcare, hospitality and workspace, project developers, premium retailers, and design influencers shaping tomorrow’s interiors. Brands exhibiting with us meet professionals who specify, purchase, decide — and remember.
The market is responding with enthusiasm. Over 60% of all booths for Kortrijk have already been booked, and the list of participating brands continues to impress. From established leaders to breakthrough innovators, they are choosing Design Nation for its clarity, focus, and the quality of the audience it delivers.
Design Nation atmosphere and audience
And the story does not end there. In fall 2026, Design Nation will expand to Düsseldorf, taking place at the iconic Areal Böhler — a site with a industrial heritage, creative identity, and easily accessible. Nordrhein Westfalia is one of Germany's strongest economically regions. It offers access to a dense concentration of interior designers, developers, and design-driven entrepreneurs, making it a strategic location for brands aiming to accelerate their European footprint.
Design Nation International is growing — with purpose, with momentum, and with a commitment to elevating the future of furniture and interior design. For brands ready to stand in the spotlight, the stage is set.
