Woak is a Bosnian company specializing in the creation of wood furniture. Building on over 30 years of experience as a supplier for the high-end furnishing sector, the brand was founded in 2018, and develops projects and collections with international designers including /àr-o/ studio, Isabel Ahm, Ado Avdagic, Rainer Bachschmid, Matteo Cibic, Christophe De La Fontaine, DWA Design Studio, Francesco Faccin, Matteo Fogale, Peter Gregson, Constance Guisset, Zoran Jedrejcic, Marta Ayala Herrera Studio, Simon Morasi, Salih Teskeredzic, Zaven, and Matteo Zorzenoni.

The essence of the brand lies in its multifaceted, diverse origins, drawing on skills and techniques from various cultures brought together with local woodworking traditions. Woak embraces a willingness to be open to new things, with an almost nomadic calling to travel and absorb know-how from every corner of the world

Since 2019, the brand’s art direction has benefited from the dynamic, unmistakable touch of /àr-o/ studio, taking cues from the strong influence of Woak’s homeland to explore cultural elements that have become keys to the aesthetic of the firm’s wood objects. As art director, /à-ro/ studio aims to create a sort of receptacle of creativity in which designers’ different styles are channeled into a consistent but multidimensional approach to design.

Woak works with the purest part of wood, from the heart of the tree – the part that maintains every bit of its durability and beauty. That’s how the brand manages to interpret all the qualities of wood – its strength, honesty and beauty - , transforming objects for everyday living into visual focal points for living spaces. Objects that anchor, elements that express a constant pursuit of meaning and union, in flowing but meticulously-made forms. The brand’s pieces include various types of tables, chairs and stools, storage systems and décor accessories, all speaking a technically refined language of clean, geometric lines with an aura of warmth and sophistication.

Control over the entire production chain ensures the implementation of best practices that minimize environmental impact while maximizing quality. Every single panel of wood is hand-selected, processed, carved and assembled by craftspeople with decades of experience who pass on priceless know-how from generation to generation. Continuous research and improvement have led the brand to hit upon superior carpentry processes: Woak experiments with innovative technologies and different types of materials, exploring their interaction with wood. The result is a collection that melds artisanal know-how with a contemporary aesthetic.

The company has participated in some of the most important events for the furnishing and design sector, including the Salone del Mobile.Milano, Maison&Objet, imm Cologne, Belgrade Furniture Fair and i 3daysofdesign in Copenhagen.